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Founded in 1985

About Us

The name SAROO comes from the Memoni language, meaning “Good”—with a deeper promise of “Good by all means".

From our humble beginnings, we have grown into a brand committed to representing a quality product line that meets the everyday needs of families. Our range includes Beauty Soap, Laundry Soap, Washing Powder, and Dish Wash Bar, each crafted with care to combine effective cleaning, gentle care, and long-lasting freshness.

At SAROO, we believe that every product we create should make life better—removing stains, protecting fabrics, adding fragrance, and keeping your home shining. With decades of experience, cultural roots, and a commitment to excellence, SAROO continues to be a symbol of trust, quality, and freshness in every wash and every clean.

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Board of Director

Gallery

40 +
Year of sustainable business
# 1
Pakistan's Leading Detergent Manufacturer
40 +
Brand in our market
90 %
of pakistan households

Frequently Asked Questions (FAQ)

SAROO Detergent Powder is specially formulated to remove stubborn stains while keeping your clothes fresh and bright. With our Touch of Freshness technology, it not only cleans but also leaves your clothes smelling pleasant all day.

Yes! SAROO Detergent Powder is designed for both hand washing and all types of washing machines, ensuring powerful stain removal and care for fabrics.

Absolutely, SAROO’s advanced formula works effectively in both hard and soft water, maintaining cleaning performance without damaging clothes.

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